Insights and unpolished thoughts on building a brand.
Nobody on social media cares about you. Once you accept that, your page starts growing faster. They didn't open the app to check on you. They came for themselves — to be entertained, or to learn something they can actually use.
He bought up leftover stock from a factory shutting down in Montreal. Rebranding would've cost money he didn't have, so he kept "Solo." Not branding genius, just math.
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Fredric Baur designed the iconic tennis-ball-style can to keep chips protected. But here's the crazy part: when he died, his family had to honor his final, bizarre wish.
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Blockbuster didn't realize how much people hated their business model. If your business model runs on punishing your customers, somebody else is going to win.
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Thinking of getting some shirts printed? Most people blow their budget before the order even goes through — and it's not the design. It's picking the wrong printing method for the job.
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WD-40 was built to protect missiles, not doors from squeaking. Here's the real story of how it ended up under your kitchen sink, plus a few facts you probably didn't know.
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Too many businesses respond to a mistake with an excuse, a half-ass apology, and homework for the customer. Here is why lack of make-up energy destroys brands.
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