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Real branding and content strategy along with some entertaining brand stories.
He bought up leftover stock from a factory shutting down in Montreal. Rebranding would've cost money he didn't have, so he kept "Solo." Not branding genius, just math.
Read ArticleFredric Baur designed the iconic tennis-ball-style can to keep chips protected. But here's the crazy part: when he died, his family had to honor his final, bizarre wish.
Read ArticleBlockbuster didn't realize how much people hated their business model. If your business model runs on punishing your customers, somebody else is going to win.
Read ArticleUnlock the exact templates I use for high-impact content.
Ensure your TikTok and IG Reel captions never get covered by the UI.
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